{"id":241,"date":"2014-09-19T16:23:15","date_gmt":"2014-09-19T06:23:15","guid":{"rendered":"http:\/\/janineprince.com\/?p=241"},"modified":"2014-09-19T16:24:37","modified_gmt":"2014-09-19T06:24:37","slug":"do-you-want-better","status":"publish","type":"post","link":"https:\/\/janineprince.com\/home\/do-you-want-better\/","title":{"rendered":"Do you want better?"},"content":{"rendered":"

Thanks for sticking with the debt thing for the last few weeks. It is worth talking about because it links so closely into our faith that there\u2019s a brighter future around the corner. That faith is insidious and it is only by using specific examples that we can understand how it is woven throughout our lives. Eventually we can identify it turning up and make an informed decision about whether to believe it or not. At least you\u2019d know what flag you\u2019re rallying under. That’s important because your expectations and resiliency come from your sense of your own ability to respond to the world.<\/p>\n

Here’s an example. There\u2019s an advertisement that\u2019s come out recently. It is impeccably conceived and beautifully executed. This is how it goes.<\/p>\n

\u201cEverybody wants better. Everybody. It’s a given. Bigger. Brighter. Faster. Safer. Smarter. Better in a whole lot of ways.\u201d<\/em> <credit<\/a>><\/p>\n

Ah, rousing isn\u2019t it!? The advertising creative types have framed it cleverly. \u201cEverybody wants better.\u201d You can\u2019t really argue with that. That\u2019s why people emigrate to far away ands and learn another language. What reasonable person wouldn\u2019t *want* *better*. Wants are like distractions \u2013 endless \u2013 and \u2018better\u2019 is obviously an improvement on whatever it is you\u2019re currently making-do with.<\/p>\n

Sometimes making things better is just darn practical.<\/p>\n

A bridge across a river is better than a ferry \u2013 but wait \u2013 compared to what? If you\u2019re trying to deliver on a deadline, yes it is better, but if you\u2019re an artist wanting a lingering inspirational journey, you\u2019re probably going to want the ferry.<\/p>\n

Hand written copy of a document anybody? Wow, it can be beautiful, but gee it takes a long time and at the end you only have the one copy. If you want an artwork it is a great idea but if you want to reach the masses or at least 5 friends, probably a printing press is better.<\/p>\n

\"Offical<\/a><\/p>\n

Most of the decisions we\u2019re making today in our lives are more nuanced than those practical examples. The first world makes so much fast and easy that we have very few practical needs unmet. For the economy to continue to grow, wants must be made stronger and stronger.<\/p>\n

\u2018Better\u2019 is an open word, waiting for you the reader (or listener) to put in the comparison. In an ad it basically can\u2019t fail. \u2018Want better\u2019 is a double-subjective that creates a vacuum so powerful it can immediately suck any of your attention and then available disposable income into the vortex of that need that it just created.<\/p>\n

Look again at the phrase, it is code too for \u201cWhat you have is not enough and there\u2019s a lot more that you\u2019re missing out on.\u201d It is kinda wasted on the product that paid for the ad. That agency should have bundled a whole bunch of mid-sized aspirational wanna-be products and sold them shares in this campaign. But I digress.<\/p>\n

So yes, everybody does want better, it *is* a given. This is a chance to make a choice about what you\u2019re going to compare things to. Do you want better from our governments for the generations not yet born? Do you want better for the billions of people who live without running water or hope of a secure food supply? For whom do you want better and against that what decision will you make next time you see an ad for a new smartphone?<\/p>\n

We move through scenarios all the time and our bias is for optimistic outcomes, but there is not necessarily a brighter future around the corner for all of us. How you make decisions is becoming a lot more important than the decisions you make because the future really is an unknown country.<\/p>\n

Image source<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks for sticking with the debt thing for the last few weeks. It is worth talking about because it links so closely into our faith that there\u2019s a brighter future around the corner. 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