Tag Archives: Tarot

Celebrating zero

Zero salesI’m celebrating zero this week. I’ve just finished the process of publishing my first ebook (Trojan Moments: Experiences that Ambush). It has zero sales (sounds like a weird thing to celebrate, but I will explain) and zero costs (obvious win there). It’s a poetry collection, so there was never much expectation that it would be big, but celebrating zero? Come on, that’s pathetic.

Why I’m celebrating zero sales

Like a lot of people, I procrastinate, I get depressed, I work a day job. Life happens, and the months and years really roll by. Sometimes I doubt my creativity and I don’t always finish my projects. I’ve been wanting to get this book out in this format since 25 May 2006.

Yeah, you read right, more than ten years. It was first published that Thursday in paperback (a whole other story). In the decade since then I’ve fought a lot of demons and ghosts, but the desire to finish that job wouldn’t die. So yes, I’m embarrassed that it took twelve years, five months, and five days to put a tick in the box but here’s the thing, I did do it. You only get a sales dashboard when you have something to sell, something finished and listed, ready to download.

That’s what that big chunky zero means to me – success. A milestone that haunted and mocked me for over a decade is finally tamed. It sounds so easy, it is such a short sentence ‘publish an ebook’. Three little words, and I’d already written the book!

What it takes to get to zero

You might be curious about what it takes to fulfil that three-word task. Here are some of the tasks it involved:

  • Edit and revise the existing text
  • Create new content (reading group material and a quirky summary of the inspiration)
  • Reformat the revised text in MS Word and then in Scrivener and then in Word and then in Scrivener until I finally had it right
  • Redo the cover, make new covers, test out covers, get contradictory feedback, nearly toss the whole thing out because the cover issue was so painful, remembered this is a hobby and meant to be fun, went back to the original design and moved on with my life.
  • Research the current ebook market and decide on a marketing strategy for the book (quite a similar emotional process to that outlined for the cover)
  • With the strategy “nailed down” (ha!) I researched options for publishing, including evaluating the costs, time and services available and if it would be possible for me to DIY (and how long that might take me)
  • Because I decided to “go wide” (ie publish on more than Kindle Select) I chose an aggregator that would take a single file and publish it to multiple platforms on my behalf. They take a cut of my royalties for this.

*whew*

The file formatted, I went ahead and clicked on that little grey ‘submit’ button. And … nothing happened. Two days later I got an email saying the file was rejected. I fixed that one metadata field and reloaded, resubmit. This time, happy little green notifications started popping up within an hour and it was underway. It took a full week to appear on Amazon (and with the wrong price!) but finally, after years and a learning curve like The Wall, I was here, celebrating zero. Happy dance ensued.

A zero full of potential

Celebrating that zero makes perfect sense when you know a bit of the story to getting there. It is a private pleasure. To the rest of the world it is “so what?” but to any indie published author that first book is a stack of achievements and the zero symbolises accomplishment and a transition into the next level.

Just as with the zero card in tarot (usually The Fool) it heralds the inception of a new beginning. With this act of stepping off my known path and into the unknown future there is potential for the rest of my dreams to begin to come to life too. The nature of the moment is ephemeral. In another week or month that zero may begin to feel like a judgement. One hopes it doesn’t outstay it’s welcome. All it will take to turn that zero into profit (the other key success measure in sales) is just one sale.

When zero turns to one

Everything changes when you can say “Yes I have made money selling my books.” I did that in 2006, hand-selling a poetry book (bless every one of you and thank you) and I will do it again this year.

Want to know my secret? Realistic expectations and zero costs.

Poetry is not hugely popular (unless you’re lovelorn on Instagram) and up until recently few people would admit to it at all. Honestly, you’d think it was the ninth deadly vice or something, but I digress. Realistically, I knew it would be hard to sell copies.

I knew that I couldn’t count on high (or possibly even double-digit) sales in the first three months. But I did want this publication to break even quickly so it could hold it’s head high on my (eventual) backlist. Knowing that made it easy for me to select an approach and services that would keep my costs down.

In the end it cost me nothing to publish the ebook internationally (Here are my costs – pdf ). I’ve listed it at $0.99 and at that price I need to make one sale to make a profit. One sale. Sure, the profit is as low as 29c but hey, the numbers don’t lie and that is cold hard digits into my PayPal account (90 days later). Boom.

Not everyone can love a zero

It takes an author to be excited at the prospect of making 29c but that’s how this game plays for little fish like me. There are shoals of sharks ready to tear thousands of dollars out of you if you don’t know how to navigate these waters. You may not believe it, but publishing is a ruthless industry. It isn’t all cups of tea, overdue library notices and polite book clubs. I hope you’ve enjoyed this foray into some of what it took to publish this book and can join me in celebrating zero.

Why not splash out and buy a copy? Trojan Moments is on sale at the celebratory price of 99c in your favourite ebook store during October 2018.  But you know, totally cool if you’re not into it.

Financial balance

Two Pentacles copyright Erin Morgenstern Phantomwise Tarot

Maybe you don’t see the debt you have as a problem  that needs fixing. After all, it is pretty normal to have some and probably you’ve reached an agreement with yourself about what’s ok to live with. The suggestion to live within your means is patronising and overly simplistic. I get that. Maybe you really are happy with constantly feeling the compulsion to get new stuff and shoving the old stuff to the back of the closet. Maybe you think that if you need to, you could take a load of barely used clothes and accessories to a store and get some cash back by selling them. Good luck to you.

If you haven’t tried to sell your stuff, especially if you think you could, and have even found yourself referring to it as “a type of asset” then I suggest you try. See what you can get for a hardcover book that you bought new for $45 just a year ago. See what your designer jacket is worth on the second hand clothing market. Take just one of those unused sporting items down to the pawnshop and see what they’ll offer you. I challenge you to swallow your pride and accept whatever you’re offered, if they’ll take it at all. Now ponder how much it cost to fill all those busting cupboards. If you’re using that stuff, fantastic, we’re talking about what is essentially clutter. You don’t use it, maybe you don’t even remember buying it. The point is, you’re still paying for it, and you’re paying to keep it.

You just don’t know what the future is going to bring. I know you’re likely to feel positive about it, to be optimistic that probably whatever’s coming is good news. I hope so. What if it’s not? Sure, most of the time nothing much changes. Every now and then something big happens to one of us personally, or to a friend. When it comes down, everyone involved goes right into reaction mode. When it happens, it all seems to happen fast. The rest of your life gets put on hold and you deal with it. Emotionally it can be hard to keep it together. Financially it can be a tsunami of bills and expenses and you need to be able to move through all of that and keep it together to go to work, or look after someone, or call in the attack lawyers or translate from the medical specialists. Whatever the flavour of the situation what you do not need is to be green with worry about where the money will come from.

That’s an extreme example. Personal catastrophes are not common, but they do happen and a financial cushion of some kind can really help. In our interconnected global economy, there are many ways in which a twitchy butterfly somewhere you’ve never heard of can result a few weeks later in difficulties or hardship for you and the ones you love. If you have debt, you’ll find it harder to respond and recover from anything that blindsides you.

Of course it is hard to jump from debt to not debt. It is very much worth doing, although it is a challenging project in itself because you have to learn to balance two moving targets in an unpredictable environment. Like a dog standing on a ball and balancing another ball on your nose, you are going to need some specialist training and some good motivational treats.

Before you’re ready to perform you might be best placed to face up to the quirks and habits that got you where you are today. For all the rationalising about it, mostly why you’re in debt is likely to be due to some unconscious behaviours (I’m not talking about people looking up and aspiring to the poverty line, or in hardship due to extreme or ongoing, systemic poverty. If this is you, please contact a reputable charity and get some help and support in dealing with your situation. I’m talking to everyone else except probably Lady Gaga, Gina Rinehart and Rupert Murdoch).

You can’t see for yourself the patterns you’re in, or you’d change them. Who knows you well enough to tell you the truth without making a big deal about it (or it just being massively awkward)? Your subconscious is your best friend here. It really knows what’s going on when you don’t remember why you had to buy another pair of shoes almost identical to a pair you’ve never worn, or spend your week’s wage on a night out. I’m not normally someone who promotes a binary world view, but in this instance, it works well for the predicament we’re faced with. Income and expenditure, they need to be balanced in your life.

Think about it. You know about budgets, compound interest, and all those things, but you still do it. You’ve been cranky at yourself and sworn you’ll change, and you haven’t. You need to break the cycle. Imagine you had the information to stop your self-sabotage. You need to clear away some of the shadows you have around money so you can use your energy to gain balance and take control over your situation. Dance in balance with the available resources and your perceived needs

(Woo Woo Warning)

I use a very simple tool to ask my subconscious things that I feel ready to know (and you should really be ready because it never lies. It doesn’t tell even little white lies.) Your subconscious is always delighted to be invited to start a conversation with you, but it is not tame. You may not like what it says and some things it throws at you will be confronting.

There are lots of tools, but I like tarot cards because they represent archetypes I understand. There are 20 major life moments in pictures and 4 lots of simple, everyday experiences grouped by the themes of emotion, willpower, money and thoughts. That is the most simplified and basic description I could come up with in 25 words or less. It leaves a fair bit out as you might expect, but it is enough for what we’re want to achieve at the moment.

Well I’ve made a tarot spread, especially designed for this topic and it is available on my freebies page.
I haven’t had time to do a sample reading to illustrate this layout, so if you don’t have your own cards and you are keen to find out if this is helpful, I have a special offer. Let me know either in the comments or by email that you want a free reading and I will do a one for you (this offer is for the first three people who respond or until Monday 8th September 2014 whichever comes first) on the proviso that if I change any identifying details I may use your reading as an example. I will need you to tell me about your situation in order to do this, so please don’t ask if you’re all like “you’re the psychic, you tell me” because I am not a psychic, that’s not the kind of exercise we’re in here.

So, Income and expenditure. Face into the sun and the shadow falls behind you.

(Image © Erin Morgenstern from the unpublished Phantomwise Tarot)

Hermit muse

Just a quick note to let you know that I’m over on another blog this week – guest posting on the wonderful Two Sides Tarot about one of those darker cards, The Hermit.

It is in two parts the first is on the card and the reading I designed for it and the second is a sample reading to give a feel for how the positions play off the cards.

Such a pleasure to write something quite different from the usual day-job of translating corporate jargon into plain English. That has some rewarding moments, but it certainly isn’t generally spiritually enriching.

I’m looking forward to sharing a wider range of things with you over the next six months, and this is a good step in expanding my comfort zone and showing more of the range of work that I do. I do hope you enjoy it.